The demand for perfect fruit and veg means much is discarded, damaging the climate and leaving people hungry
Americans throw away almost as much food as they eat because of a cult of perfection, deepening hunger and poverty, and inflicting a heavy toll on the environment.
Vast quantities of fresh produce grown in the US are left in the field to rot, fed to livestock or hauled directly from the field to landfill, because of unrealistic and unyielding cosmetic standards, according to official data and interviews with dozens of farmers, packers, truckers, researchers, campaigners and government officials.
From the fields and orchards of California to the population centres of the east coast, farmers and others on the food distribution chain say high-value and nutritious food is being sacrificed to retailers demand for unattainable perfection.
Its all about blemish-free produce, says Jay Johnson, who ships fresh fruit and vegetables from North Carolina and central Florida. What happens in our business today is that it is either perfect, or it gets rejected. It is perfect to them, or they turn it down. And then you are stuck.
Food waste is often described as a farm-to-fork problem. Produce is lost in fields, warehouses, packaging, distribution, supermarkets, restaurants and fridges.
By one government tally, about 60m tonnes of produce worth about $160bn (119bn), is wasted by retailers and consumers every year – one third of all foodstuffs.